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The 'pizza theatre', which visually tells the story of fresh dough and quality ingredients to in-store customers through a glass viewing pane, is the centre point of the new look that will be rolled out in more than 500 stores.
The theatre will also show how team members interact with each other and the role that each plays in getting piping hot products out of the door and into the hands of customers in the UK and Ireland in around 30 minutes.
Andy Emmerson, Business Development Director, comments: "Not every pizza delivery company would be confident providing a 'behind the scenes snapshot' of how its products are made. But here at Domino's we are really proud of the fact that we only source the freshest ingredients and that they are prepared by the best pizza makers in the business. We thought that it was about time that we shouted about our commitment to quality a little louder and encouraged even more people to join in the Domino's Pizza experience."
"We are confident that our new design will help us achieve our goal of expanding from just over 500 to 1,000 stores across the UK and Ireland."
The company's commitment to quality ingredients is also matched by the other materials used in the refit, which are of the highest specification and use bold colours, strong clean lines and high quality finishes.
Have you the passion, pride and enthusiasm to match ours?
If so, we would love to hear from you.
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